School Mascot Nimbus

branding and graphic design

I was tasked to design a school mascot that not only captures the school's mission and values, but also celebrates its rich and diverse student population. Using one of the 2 animals in the school's crest, I designed Nimbus. A horse drawn from the company's brand colors, that reinforces the symbolism of diversity in the school, with each stripe representing a key student nationality, all coming together in a majestic unity in the form of the horse’s mane.

I also designed the logo on the jersey that is worn by Nimbus. Based on the school's crest, the logo's 5 stripes symbolize the school’s student diversity, each stripe representing a key nationality. The rising red stripes also symbolize the light rays radiating from a light bulb, testament to the school’s culture of innovation and service.Colored Mane

The mascot has been used in multiple marketing campaigns, as a way to connect with students in a light hearted and engaging way.

Nimbus the mascot is used in large campaigns such as Graduation Day, and also a way to celebrate student achievements, ensuring visual consistency.