Gold

I was tasked to develop the visual direction for "Gold", an explainer video in a museum installation that explores the origins of the world's most widely-known gemstone.

To convey a sense of gravitas and timelessness that we usually associate with the universe, we experimented with semi-photorealism 3D objects, coupled with 2D visual accents such as halftones and hand drawn textured brush strokes. A limited color palette was used so that we can effectively bring out the luminescence of our main subject (gold)..Alot of inspiration for the look came from Gustav Klimt's art and how he uniquely integrated the physical element of gold in his paintings.